BRIEF

How might we empower curious learners against a dysfunctional education system in India?

TEAM

Raj Kunkolienkar

Product & Talent

Siddharaj Mopkar

Users & Growth

Sahil Sardessai

Design & Experience

PROBLEM AND OPPORTUNITY

Lack of 1–1 guidance at scale

There is a deficit of personalized 1–1 mentorship and guidance for curious learners at the scale required.

Hard to find the right content

Although the Internet is a vast treasure trove of content, it is extremely hard to find the right learning path and specific content.

Decreasing cost of high-speed data

The cost of high-speed data is falling exponentially, making online content accessible to young learners, while the cost of college tuition is on the rise.

Rising online courses and users

The amount of MOOCs (massive open online courses) and number of online learners is on a similar rise, presenting a huge opportunity.

MISSION STATEMENT

Empowering every learner by delivering personalized pathways through content on the internet. For free!

USER SCENARIO

Rohan Naik

→ 16–23 years old
→ Indian engineering student
→ Curious and open-minded
→ Wants to expand knowledge by learning online

Pain points identified

→ Existing platforms are generic
→ Learning pathways are not tailored for every user
→ Too many similar platforms make it confusing

HOW IT WORKS

Search for a topic

Answer a
few questions

Get a personalized learning pathway

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